Last updated on October 7th, 2024 at 05:12 pm
There are certain behaviors in the pharmaceutical industry that cause medical professionals to scoff and argue about them. The selling of two paracetamols by Cipla, the same business, under separate names—one branded and one generic—is one example of this practice. This blog post seeks to explain the rationale behind this tactic, its ramifications, and the distinctions between branded and generic drugs.
Why Cipla have 2 Paracetamols?
Cipla, like with numerous other pharmaceutical behemoths, distributes paracetamol under both brand and generic names. Market segmentation is one of the causes of this. Cipla is able to serve a variety of customer bases by providing both choices, including those who are looking for affordable alternatives as well as those who trust well-known brands.
Requirements related to regulations are another factor. There are situations when branded medications need to fulfill stricter regulatory requirements than generic medications. As a result, healthcare professionals may view the branded version as more trusted.
Finally, there is a big impact from brand loyalty. Despite its higher cost, the branded version is a more alluring choice since patients tend to stick with what they know and are comfortable with.
Difference Between Branded and Generic
It’s essential to understand the core distinctions between branded and generic drugs in order to completely comprehend Cipla’s approach.
Content and Performance
The active component of both branded and generic paracetamol is the same: paracetamol. They share the same safety and efficacy characteristics, making them similar. Excipients, or inactive substances, can vary, though, and this could have an impact on the drug’s taste, color, or shelf life.
cost
The price gap between the two is the most visible. Because of the expenses involved in marketing, development, and research, branded drugs are typically more costly. Conversely, because they do not incur these front expenditures, generics are less expensive.
Branding and Packaging
Consumer trust is increased when branded medications are packaged elegantly with the company’s symbol and branding components. Typically, generics are packaged more simply and emphasize functionality over form.
Read: Why so much Price difference in branded and generic?
To know more watch – https://youtube.com/shorts/9H0LpXB_GFM
FAQs on Why Cipla have 2 Paracetamols
1. Does Branded and Generic Paracetamol Have Different Qualities?
Answer : No, the regulatory bodies’ quality standards are met by both versions. The primary differences are seen in the packaging and inactive substances.
2. Why Do Some Patients Think Branded Is Better Than Generic?
Answer : The perception of quality and brand loyalty are important variables. Generic drugs are bioequivalent, although some patients think branded drugs are more potent.
3. How Do Medical Professionals Choose Which Prescriptions to Write?
Answer : Healthcare providers take into account many aspects, such as the patient’s financial status, brand allegiance, and any possible sensitivities to inactive components in the drug.
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